Wednesday, June 2nd, 2010
Want to find out how many people are visiting your Facebook page?
Did you know that it’s possible to install Google Analytics tracking right on your Facebook page?
Thursday, September 10th, 2009
Recently Google has made a change that allows you to see movie session times within Google. Just search for the movie name plus your town/city.
Tuesday, August 25th, 2009
Tonight the unthinkable for a lot of online New Zealanders happened. Trademe went down
In reply to this, twitter kicked into life:
Will this rock the reliance on such a giant?
Somehow I don’t think so. Picture if Google had an outage for a few hours. Would people stop using it? Probably not.
However in recent weeks sella.co.nz has increased their presence by partnering up as an online auction component for the Big Night In telethon. What’s the chances of sella picking up some of these disgruntled trademe users?
What’s your thoughts?
Friday, January 9th, 2009
Ok, after my previous post and looking at things a bit more. I’ve decided to make the search rank checking tool even more of a knowledge base to help track proceedings over time.
The aim now is to include archiving of:
- Rankings in search results
- Number of pages indexed in the different search engines
- Google Page Rank
- Back link numbers from Google and Yahoo!
Might also look at lower quality metrics such as alexa ranking.
Is there anything you’d recommend archiving?
Friday, December 19th, 2008
After looking round for a web based search rank checker solution that will keep an archive of rankings. I decided it’ll probably be easier to develop rank checking software to reside on my server.
I’m after your input, what sort of features would you like to see in a web based search rank checking solution?
- Account > Client > Keyword structure
- Cron setup to run rank checking at selected intervals
- Graph rankings over time
- Download CSV export
Once sorted will look to open it up to the public, but in this blog post i’m hoping to get a few ideas around what if any additional functionality I should look to build in. Things like:
- Search engine selection. Google, Yahoo, live, local variants (Google.co.nz), local variants restricted (Google.co.nz New Zealand only)
- Competitors rankings along side the selected keywords
- Number of search results returned
- Rank checking frequency. Monthly, Fortnightly, Weekly or Daily
Your input is valuable for this project. So please let me know what you’d like to see and try and work it in.
Also if you’re interested in taking it out for a trial run. Drop a comment and I will update you on when it’s stable enough for a trial.
Tuesday, December 16th, 2008
Yesterday I came across this great post: Tracking Referrals from Second Page of Google in Google Analytics
Setup is basic:
- Add a filter to identify if the referal contains page number information
Filter Type: Custom Filter >Advanced
Field A –> Extract A: Referral > (?|&)(start)=([^&]*)
Output To-> Constructor: User Defined > $A3
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No
- Create an advanced segment that selects the user defined information set by the filter above
Dimension > Visitor > User Defined > Starts with > 10
From an SEO point of view, this information can be used to identify potential keywords that need a little boost to get to the first page of results and if acted on correctly could result in significant increases in traffic.
Monday, December 1st, 2008
Image via WikipediaA lot has happened with a number of Google services over last few weeks, i’ve summarised them below:
To my frustration, Google launched SearchWiki. Allowing Google users to re-rank and comment on search results. The frustration comes with automatically opting in everyone that is logged in when searching, with no ability to turn off the extra visual aspects now cluttering up the search results.
Google Analytics Update
Some great new Analytics features rolled out in this update. Personally I particularily like the advanced segmentation, allowing more detailed reports on specific areas of the site, specific referers and more. Love that! One thing that seems a bit buggy is the account screen when you just log in. I’ve got access to multiple accounts, navigating to additional account pages doesn’t seem work.
Google AdWords Update
A couple of interesting updates for AdWords.
- Quality score improvements, where the quality score is calculated at time of the search. This for me have helped the accounts managed to get higher placement, higher click through rates and higher number of clicks. All this without increasing cost per clicks.
- A new search based keyword tool was launched. This tool seems pretty sweet! and can help to identify additional keywords that is relevant to your sites content also allows running some competitor analysis.
- Display ad builder allows you to create image ads online and run on the content network.
Ok, the floors all yours, go on… leave a comment or two on your experience on these new changes.
Tuesday, July 29th, 2008
Tuesday, July 1st, 2008
With it being the start of another month, I took some time this morning to review the daily adwords budgets for my client accounts.
In the past I have disregarded the suggested daily budgets as they are usually off the mark when it comes to client budgets and expectations. Anyway this morning I clicked the view recommended budget for one of my client adwords accounts and I was pleasantly surprised with the page being displayed. It is quite a bit different from the expected text “increasing your daily budget to $xxx.xx will result in xx% more impressions.
Now you’re prompted with a cool graphical representation of how your daily budget would have effected the performance over the last 15 days.
Wednesday, May 28th, 2008
Logging into Google AdWords this morning i was prompted with this message:
Whats the improvements?
Basically the dashboard now gives you an overview of clicks, impressions, search click through rate, content click through rate, conversions, conversion rate and amount spent.
Don’t worry the interface is now tabbed allowing you to view budgets and if possible modify budgets.
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