Friday, January 9th, 2009
Ok, after my previous post and looking at things a bit more. I’ve decided to make the search rank checking tool even more of a knowledge base to help track proceedings over time.
The aim now is to include archiving of:
- Rankings in search results
- Number of pages indexed in the different search engines
- Google Page Rank
- Back link numbers from Google and Yahoo!
Might also look at lower quality metrics such as alexa ranking.
Is there anything you’d recommend archiving?
Friday, December 19th, 2008
After looking round for a web based search rank checker solution that will keep an archive of rankings. I decided it’ll probably be easier to develop rank checking software to reside on my server.
I’m after your input, what sort of features would you like to see in a web based search rank checking solution?
- Account > Client > Keyword structure
- Cron setup to run rank checking at selected intervals
- Graph rankings over time
- Download CSV export
Once sorted will look to open it up to the public, but in this blog post i’m hoping to get a few ideas around what if any additional functionality I should look to build in. Things like:
- Search engine selection. Google, Yahoo, live, local variants (Google.co.nz), local variants restricted (Google.co.nz New Zealand only)
- Competitors rankings along side the selected keywords
- Number of search results returned
- Rank checking frequency. Monthly, Fortnightly, Weekly or Daily
Your input is valuable for this project. So please let me know what you’d like to see and try and work it in.
Also if you’re interested in taking it out for a trial run. Drop a comment and I will update you on when it’s stable enough for a trial.
Tuesday, December 16th, 2008
Yesterday I came across this great post: Tracking Referrals from Second Page of Google in Google Analytics
Setup is basic:
- Add a filter to identify if the referal contains page number information
Filter Type: Custom Filter >Advanced
Field A –> Extract A: Referral > (?|&)(start)=([^&]*)
Output To-> Constructor: User Defined > $A3
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No
- Create an advanced segment that selects the user defined information set by the filter above
Dimension > Visitor > User Defined > Starts with > 10
From an SEO point of view, this information can be used to identify potential keywords that need a little boost to get to the first page of results and if acted on correctly could result in significant increases in traffic.