Second Page Search Result Traffic Tracking in Google Analytics

Yesterday I came across this great post: Tracking Referrals from Second Page of Google in Google Analytics

Setup is basic:

• Add a filter to identify if the referal contains page number information
  Setup details
  Filter Type: Custom Filter >Advanced
  Field A –> Extract A: Referral > (?|&)(start)=([^&]*)
  Output To-> Constructor: User Defined > $A3
  Field A Required: Yes
  Field B Required: No
  Override Output Field: Yes
  Case Sensitive: No
  
• Create an advanced segment that selects the user defined information set by the filter above
  Dimension > Visitor > User Defined > Starts with > 10

From an SEO point of view, this information can be used to identify potential keywords that need a little boost to get to the first page of results and if acted on correctly could result in significant increases in traffic.

Tags: google, google analytics, Google Analytics Tips, SERPS