‘Google Analytics Tips’ Posts

Second Page Search Result Traffic Tracking in Google Analytics

Tuesday, December 16th, 2008

Yesterday I came across this great post: Tracking Referrals from Second Page of Google in Google Analytics

Setup is basic:

  • Add a filter to identify if the referal contains page number information
    Setup details
    Filter Type: Custom Filter >Advanced
    Field A –> Extract A: Referral > (?|&)(start)=([^&]*)
    Output To-> Constructor: User Defined > $A3
    Field A Required: Yes
    Field B Required: No
    Override Output Field: Yes
    Case Sensitive: No
  • Create an advanced segment that selects the user defined information set by the filter above
    Dimension > Visitor > User Defined > Starts with > 10

From an SEO point of view, this information can be used to identify potential keywords that need a little boost to get to the first page of results and if acted on correctly could result in significant increases in traffic.

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