‘website tracking’ Posts

Event Tracking Reports without Beta Test Activation in Google Analytics

Tuesday, January 20th, 2009

Looking into Event Tracking through Google Analytics opens the doors for some very unique and very cool new features. However, Event Tracking is still in beta and only available through only a select few accounts. Making testing & implementation recommendations difficult. However there is a way around this by simply manually adjusting the url when viewing reports.

Tracking Code Implementation

Firstly, implement the event tracking code on events within you site. When deciding on what actions to track, the skys the limit. From tracking lightbox triggers, external links and actions within a flash file. Event tracking can be made to fit a number of required tracking metrics.

Now To view the reporting here’s what you need to do: 

  1.  Login to analytics and view the dashboard of the account that you want to view the event reports on
  2. View a specific report, such as the “traffic source” report
  3. Modifying the start of the url to: https://www.google.com/analytics/reporting/events followed by the string of variables. As below:

Event Tracking Report Url

now you can view all the tracked events…

Event Tracking Report

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Posted in analytics, Web | 6 Comments »

Google Analytics Now With Site Search Tracking

Monday, November 5th, 2007

Google has just announced that the site search tracking is now available in analytics. See here

This new functionality adds more power to the free service and allows the ability to see:

  • When visitors use site search
  • How visitors who search compare with those that don’t
  • Which search terms get used
  • Which dragon city hack categories visitors search on
  • Where the visitors start there search
  • Which pages visitors find

I look forward to implementing and really investigating this feature as the more you track the more you can know about your site and your visitors

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