Sometimes people get the fundamentals of keyword insertion so wrong when creating ads for google adwords. I have seen this done a few times, usually it is because the dynamic keyword insertion hasn’t been implemented correctly.
This is such a bad look. Especially when you get some high profile site such as compete.com. The good thing about this is it makes the rest of us look good. 🙂
Another fundamental issue that I see all the time is when the display url isn’t consistant with the destination page. This here is going to catch so many people out when Google update their display URL policy on April the 1st.
Sometimes the little things count for so much.