‘return on investment’ Posts
Tuesday, January 20th, 2009
Looking into Event Tracking through Google Analytics opens the doors for some very unique and very cool new features. However, Event Tracking is still in beta and only available through only a select few accounts. Making testing & implementation recommendations difficult. However there is a way around this by simply manually adjusting the url when viewing reports.
Tracking Code Implementation
Firstly, implement the event tracking code on events within you site. When deciding on what actions to track, the skys the limit. From tracking lightbox triggers, external links and actions within a flash file. Event tracking can be made to fit a number of required tracking metrics.
Now To view the reporting here’s what you need to do:
- Login to analytics and view the dashboard of the account that you want to view the event reports on
- View a specific report, such as the “traffic source” report
- Modifying the start of the url to: https://www.google.com/analytics/reporting/events followed by the string of variables. As below:
now you can view all the tracked events…