Following my previous post about my plan for NZ SEO – The Good, The Bad, The Ugly
This post has been the most difficult for me. Having to start over and over again, which is one of the reasons why this has taken so long to do.
“Good SEO” is up for interpretation. Over the last few years content management systems have become more search engine friendly and means it’s possible to have a well “on page” optimised site quickly and easily. What we usually see is a select handful of sites in their own niche dominate groups of searches for their niche.
On top of all that I consider results/performance as being a major factor in determining the success of a sites SEO. From a percentage of sales referred from organic search engine traffic, or the number of visitors received from organic search results.
Anyway as Google places more emphasis on local websites when searching in NZ, here’s something that’s of interest:
As NZ’s most popular site it was hard to overlook Trademe. Now I am not using trademe as the perfect example, because to be honest like most sites theres room for improvement. But one thing you come to notice about trademe is the reach that it has in search engines. Performing many searches in Google can bring trademe up in the serps. From a user point of view, trademe is used to buy new and used goods easily via an auction process. Many of the serp listings are for products that have been put up for auction, a big problem as most of these product results are expired/dated listings.
In the upcoming bad and ugly posts, it’s hopefully going to be a bit easier to nail out.
Feel free to spin your view on any Good examples of SEO in New Zealand.