Archive for the ‘seo’ Category
Friday, January 9th, 2009
Ok, after my previous post and looking at things a bit more. I’ve decided to make the search rank checking tool even more of a knowledge base to help track proceedings over time.
The aim now is to include archiving of:
- Rankings in search results
- Number of pages indexed in the different search engines
- Google Page Rank
- Back link numbers from Google and Yahoo!
Might also look at lower quality metrics such as alexa ranking.
Is there anything you’d recommend archiving?
Tuesday, December 16th, 2008
Yesterday I came across this great post: Tracking Referrals from Second Page of Google in Google Analytics
Setup is basic:
- Add a filter to identify if the referal contains page number information
Filter Type: Custom Filter >Advanced
Field A –> Extract A: Referral > (?|&)(start)=([^&]*)
Output To-> Constructor: User Defined > $A3
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No
- Create an advanced segment that selects the user defined information set by the filter above
Dimension > Visitor > User Defined > Starts with > 10
From an SEO point of view, this information can be used to identify potential keywords that need a little boost to get to the first page of results and if acted on correctly could result in significant increases in traffic.
Monday, December 1st, 2008
Image via WikipediaA lot has happened with a number of Google services over last few weeks, i’ve summarised them below:
To my frustration, Google launched SearchWiki. Allowing Google users to re-rank and comment on search results. The frustration comes with automatically opting in everyone that is logged in when searching, with no ability to turn off the extra visual aspects now cluttering up the search results.
Google Analytics Update
Some great new Analytics features rolled out in this update. Personally I particularily like the advanced segmentation, allowing more detailed reports on specific areas of the site, specific referers and more. Love that! One thing that seems a bit buggy is the account screen when you just log in. I’ve got access to multiple accounts, navigating to additional account pages doesn’t seem work.
Google AdWords Update
A couple of interesting updates for AdWords.
- Quality score improvements, where the quality score is calculated at time of the search. This for me have helped the accounts managed to get higher placement, higher click through rates and higher number of clicks. All this without increasing cost per clicks.
- A new search based keyword tool was launched. This tool seems pretty sweet! and can help to identify additional keywords that is relevant to your sites content also allows running some competitor analysis.
- Display ad builder allows you to create image ads online and run on the content network.
Ok, the floors all yours, go on… leave a comment or two on your experience on these new changes.
Thursday, September 18th, 2008
Following my previous post about my plan for NZ SEO – The Good, The Bad, The Ugly
This post has been the most difficult for me. Having to start over and over again, which is one of the reasons why this has taken so long to do.
“Good SEO” is up for interpretation. Over the last few years content management systems have become more search engine friendly and means it’s possible to have a well “on page” optimised site quickly and easily. What we usually see is a select handful of sites in their own niche dominate groups of searches for their niche.
On top of all that I consider results/performance as being a major factor in determining the success of a sites SEO. From a percentage of sales referred from organic search engine traffic, or the number of visitors received from organic search results.
Anyway as Google places more emphasis on local websites when searching in NZ, here’s something that’s of interest:
As NZ’s most popular site it was hard to overlook Trademe. Now I am not using trademe as the perfect example, because to be honest like most sites theres room for improvement. But one thing you come to notice about trademe is the reach that it has in search engines. Performing many searches in Google can bring trademe up in the serps. From a user point of view, trademe is used to buy new and used goods easily via an auction process. Many of the serp listings are for products that have been put up for auction, a big problem as most of these product results are expired/dated listings.
In the upcoming bad and ugly posts, it’s hopefully going to be a bit easier to nail out.
Feel free to spin your view on any Good examples of SEO in New Zealand.
Tuesday, July 29th, 2008
Tuesday, July 1st, 2008
Following the comments from my post yesterday. I have been thinking about how to structure my shakeup of SEO in New Zealand. I want to be sure I don’t step on anyones toes, nor do I want to post some basic boring post that I wouldn’t want to read myself.
Here’s the plan.
Over the next few days i’m going to do an individual post for Good SEO, Bad SEO and Ugly SEO in NZ.
- Good SEO
Examples of plain run of the mill whitehat SEO that gets good results and respect from search engines.
- Bad SEO
Examples of sites with no thought about SEO whatsoever.
- Ugly SEO
Examples of implementation of spammy blackhat optimisation.
The purpose of these posts will be to enlighten readers of the state of SEO in New Zealand. I hope that no one takes offense.
I look forward to reading the comments.
Monday, June 30th, 2008
Yahoo has teamed up with McAfee setup searchscan and displays information within the search results.
Now from a user point of view this is a good thing, it adds an extra safety net to their everyday internet usage. Making the end user aware of any issues regarding a particular search result.
When it comes business, its another precaution step that you take for your everyday workings. You need to make sure that you don’t get flagged within these results, especially when the reason is to do with your business and the services offered. (see image below)
Friday, April 4th, 2008
I was doing some competitor research the other day and while I was searching the competitors domain in Google I found many serps that included pages from multiple website stats packages.
Clicking through it was obvious that these sites were victim of referrer spam. With links to porn and gambling sites. Sites like these exploit the stats package to generate backlinks to their site for free and without the site owner knowing about it.
If you are running some server stats package be sure to restrict access to the folder containing these stats. It doesn’t look good if your domain is associated with these bad neighbourhoods
Wednesday, February 20th, 2008
As an internet marketer, we all know the internet doesn’t stop, there is always something for us to do. Like keeping up with developments, setting up campaigns, tracking roi’s, traffic & more. All this sort of stuff feeds our determination to keep moving forward. This leads getting better results and as a result feel successful in the work that we have taken part in.
However on the flip side is the effect this addiction has on family. The balance between work and family can be one of the most difficult things to overcome.
Here’s a few tips to help through the tough times of trying to balance after hours family and work time:
- Schedule family time
Sometimes we get cought up in what we are doing and forget about spending some much needed time with our families. Schedule movie nights, times to go for a walk or may be even dinner somewhere nice
Communicate with your partner to prepare her for some specific project that you’re working on and the amount of after hours time that this will take.
Stand back and think about how your partner might be feeling.
- Most importantly create time to spend with your family
Even if it’s half an hour when you get home from the office, or an hour round dinner time. This can make the difference.
It can be hard to keep up with everything but be sure you think of your loved ones and spend some quality time together.
Monday, February 4th, 2008
I use Google Analytics quite a bit over a number of sites. But there’s some things I would like to see:
- Weekly, monthly and yearly trends rather than the current daily trends.
- Site performance stats such as page load times and server uptime
- Multi path funnels
- Search bot stats
- Real time stats
I’m sure theres more, feel free to add any others in the comments« Older Entries