8 Valueable Adwords Tips

1, Sales, Traffic or?
Define on the purpose of the adwords account. Having a defined goal gives you something to work towards and aid in how you go about things.

2, Track Results
Use website analytics to track the account. This is extremely important as it will show if the goal is being achieved. You should be able to tell which campaigns, adgroups and keywords are your most valueable.

3, Create Tightly Themed Adgroups

Doing so will increase the quality of the ads and help the quality score resulting in lower CPCs and higher placement.

4, Optimise the Destination Page for the Keywords in the Adgroup
Doing the basics of on-page-optimisation will help increase the quality of the ads and help the quality score resulting in lower CPCs and higher placement.

5, Don’t go for top spot
Aiming high is a cause for inflated cost per clicks. My experience shows that being placed around 3-4 give a much better quality of visitor and increases the chances of better ROI.

6, Incorporate a Call to Action
The creative needs to be written in a way to coach potiential customers into completing a goal once the click has been receive.

7, Add Keyword Insertion into the Ad Creatives
The use of keyword insertion helps to increase the click through rate. Increasing the click through rate helps to increase the quality score of the ad.

8, Create Multiple Ad Creatives
Testing variations of ad creative will help you get the best from your campaign. With tracking in place you will be able to make strategic decisions on which creative is working best based on results.

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One Response to “8 Valueable Adwords Tips” RSS 2.0

  • Tyler Clarke Says:

    website analytics is so important if you want to monitor the status of your website.””

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